26JJ-CPM_Working-Skeleton-Layout_20260406-NT - Flipbook - Page 22
By: Nicole Thompson
T
here is a particular kind of woman who
does not announce herself. She does not
need to. She walks into a room and something
shifts. Heads turn. Energy lifts. Not because she
demands it, but because she carries something
you do not see often enough: a person fully at
home in her own skin.
Joanna Olsen is that woman.
A 26-year entrepreneur, Florida-based owner
of Coyote Ugly Saloons, property investor, and
community advocate, Joanna has spent the
better part of three decades building a life that
belongs entirely to her. And after years of quietly
dimming her own light to 昀椀t into spaces that
were never quite made for her, she has stopped
apologizing for taking up room.
“I live outside my box, in my own way,” she says.
“And I’m really proud of where I am in life.”
That pride is earned. Every corner of it.
The De昀椀ning Moment
Most women who have found their footing in life
can point to a speci昀椀c season when things 昀椀nally
clicked. For Joanna, that season came in her mid40s.
“I was trying to 昀椀t into society’s box of what they
wanted me to be,” she re昀氀ects. What followed
was a divorce, and with it, a kind of quiet
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“Con昀椀dence is being comfortable in your
own skin and living in a gratitude attitude.
That’s how I walk through the world.”
